A Company Will Likely Lose Market Share If It Does

question 30

Multiple Choice

A company will likely lose market share if it does not closely align its channel mix to

• A) customer needs.
• B) supply chain needs.
• C) retailer needs.
• D) competitive activity.
• E) its marketing communications strategy.

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Definitions:

Just-In-Time Inventory

A strategy that companies use to increase efficiency and decrease waste by receiving goods only as they are needed in the production process, thereby reducing inventory costs.

Income Taxes

Taxes imposed on individuals or entities' net income by the government to fund public expenses.

Total Assets

The sum of all current and noncurrent assets owned by a business, reflecting its overall resources.

LIFO Reserve

The difference between the cost of inventory calculated under the Last-In, First-Out (LIFO) method and its cost calculated under the First-In, First-Out (FIFO) method.