When an Organization Begins to Move Customers from One Channel

question 6

Multiple Choice

When an organization begins to move customers from one channel to another, the organization's sales force and its channel partners

• A) embrace the transition.
• B) are not affected in any way.
• C) focus on stepping up customer service.
• D) are usually downsized.
• E) face the same fears as customers.

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Definitions:

Price Elasticity

The extent to which price adjustments impact the quantity of a good that consumers want to buy.

Equilibrium Price

The price at which the quantity of a good or service demanded equals the quantity supplied, achieving market equilibrium.

Inverse Supply

Displaying how supply levels adjust based on varying price points; this model inversely associates the supply quantity with its price.

Inverse Demand

A rephrased definition: It refers to the relationship that shows the price of a good as a function of the quantity demanded, essentially the inverse function of a demand curve.