The First Step in Determining the Right Channels for Your

question 8

Multiple Choice

The first step in determining the right channels for your business is to

• A) focus on low-cost channels.
• B) define a realistic channel range.
• C) guide customers to channels.
• D) touch customers at each point.
• E) mitigate channel conflict.

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Definitions:

Trust Or Mistrust

The foundational stage in Erikson's theory of psychosocial development where an infant learns either to trust their caregivers and environment or to mistrust them.

Oral Stage

The first stage in Freud's psychosexual development, extending from birth to about 18 months, where an infant's pleasure centers on the mouth.

Eats Too Much

The behavior of consuming food in quantities greater than what is required or considered healthy for an individual’s needs.

Fixated

An obsessive interest or attachment to someone or something.