The First Step in Determining the Right Channels for Your

question 8

Multiple Choice

The first step in determining the right channels for your business is to

• A) focus on low-cost channels.
• B) define a realistic channel range.
• C) guide customers to channels.
• D) touch customers at each point.
• E) mitigate channel conflict.

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Definitions:

Generate Demand

The process of creating interest or a need for a product or service among consumers through marketing strategies, promotions, and product innovation.

Social Media Outlets

Platforms and websites where users can create and share content or participate in social networking.

Segmenting Markets

The process of dividing a target market into smaller, more defined categories based on characteristics such as demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.

Global Segmentation

Segmentation that identifies a group of consumers with common needs and wants that spans the entire globe.