Many Airlines Have Been Successful at Migrating Customers to Self-Serve

question 50

Multiple Choice

Many airlines have been successful at migrating customers to self-serve check-in counters by

• A) making the process easy.
• B) conducting customer research.
• C) offering discounts.
• D) using humour in their advertising.
• E) ensuring airline personnel are scarce.

---

Definitions:

Prime Costs

The combined costs of direct materials and direct labor that are directly attributable to the production of goods.

Production Budget

A Production Budget is an estimate of the number of units that must be manufactured to meet sales goals and, therefore, it details the cost of raw materials, labor, and other resources necessary for production.

Finished Goods

Products that have completed the manufacturing process and are ready to be sold to customers.

Units

Measurements or quantities of a product, item, or component, often used in inventory and production management.