Mismatching a Customer's Channel Preferences with the Company's Channel Strategy

question 32

True/False

Mismatching a customer's channel preferences with the company's channel strategy has little or no impact on market share.

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Definitions:

Material Culture

The physical objects, resources, and spaces that people use to define their culture, reflecting the beliefs, customs, and values of a society.

Rationalization

The process of replacing traditional, spontaneous, and emotional forms of thought and action with calculated, efficient, and logical ones, often associated with modern industrial societies.

Implementation

The process of putting a decision or plan into effect; executing or enforcing actions.

Consumerism

The theory that an increasing consumption of goods is economically desirable and that an individual's happiness and well-being are strongly dependent on the acquisition of consumer goods.