List the Six Steps in the Channel Design Process

question 33

Essay

List the six steps in the channel design process.

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Definitions:

Repositioning

The process of changing the market's perception of a product or brand, often aiming to target a new demographic or market segment.

Generic Alternatives

Products, especially pharmaceuticals, that are not branded and are sold under their generic names, usually at a lower cost than branded versions.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to their trust and satisfaction.

Social Marketing

The application of marketing principles to a social issue to bring about attitudinal and behavioral change among the general public or a specific population segment.