How Has the New Paradigm Changed Customer Needs and Their

question 25

Essay

How has the new paradigm changed customer needs and their responses to marketing communications messages?

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Definitions:

Influences

The power or capacity to have an effect on the character, development, or behavior of someone or something.

Political Efficacy

The belief or confidence of individuals in their ability to influence the government or political processes.

Government

The system or group of people governing an organized community, often a state, with the authority to make and enforce laws, and to manage resources and affairs.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.