Marketing Communications Budgets Should Be Based on

question 28

Multiple Choice

Marketing communications budgets should be based on

• A) a percentage of sales.
• B) the previous year's budget.
• C) the size of the brand portfolio.
• D) agency fees.
• E) the strategy the business is trying to achieve.

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Definitions:

Countryside

Refers to rural areas characterized by natural landscapes, farming land, and low population density, often contrasted with urbanized regions.

City

A large and permanent human settlement with complex systems for governance, communication, and transportation.

Charters

Legal documents granting rights, privileges, or authority, usually from a monarch or other sovereign authority, to an individual, group, or organization.

Western Europe

A region comprising the western part of Europe, known for its developed economies, democratic governments, and rich cultural history.