Without Measuring Your Target's Pre-Existing Brand Perceptions and Associations Before

question 2

True/False

Without measuring your target's pre-existing brand perceptions and associations before you start communicating, you are flying blind.

---

Definitions:

Bay of Pigs Invasion

A failed 1961 invasion of Cuba by a CIA-sponsored paramilitary group intending to overthrow Fidel Castro.

Groupthink

A psychological phenomenon that occurs within a group of people, where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Deindividuation

A psychological state where an individual lacks self-awareness and feels less responsible for their actions, often due to being part of a group.

Social Dominance Theory

A theory proposing that societies maintain their hierarchy through the creation of systems that promote discrimination and inequality.