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What Does It Mean to Say That Transcription and Translation

question 63

Essay

What does it mean to say that transcription and translation are coupled, and what are some of the potential problems with this?


Definitions:

Glocalization Strategy

A strategy that blends global integration with local responsiveness, adapting services or products to accommodate local tastes while maintaining a global brand.

Regional Tastes

Preferences and inclinations specific to people in a particular geographic area.

Brand Loyalty

Commitment to a brand in the face of competition.

Guerilla Marketing

Marketing through unconventional, innovative, low-cost means to generate social buzz and maximum exposure.

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