Recognizing That Its Sales and Marketing Functions Were Not Aligned

question 14

Multiple Choice

Recognizing that its sales and marketing functions were not aligned, IBM introduced a new function called channel enablement. This function's role was to

• A) conduct marketing research.
• B) execute sales strategies.
• C) track competitive activity.
• D) mediate conflicts between sales and marketing.
• E) focus everyone's attention on the customer.

---

Definitions:

Plates Meet

Regions where tectonic plates come into contact, which can lead to geologic activity such as earthquakes, volcanic eruptions, and the formation of mountains.

Decaying Carbon Isotope

Radioactive isotopes of carbon that decay over time, often used in radiocarbon dating to determine the age of archaeological finds.

Radiometric Dating

A method used to determine the age of materials such as rocks or carbon, based on the decay rate of radioactive isotopes.

Age of Fossil

The determination of the time period from which a fossil originates, often through radiometric dating.