When IBM Focused Both the Sales and Marketing Functions' Attention

question 32

Multiple Choice

When IBM focused both the sales and marketing functions' attention on creating value for the customer, the end result was

• A) higher market entry costs.
• B) longer sales cycles.
• C) improved performance metrics.
• D) higher cost of sales.
• E) a focus on fulfilling product demand, not creating it.

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Definitions:

Ectoderm

Outermost primary tissue layer of an animal embryo; gives rise to the nervous system and the outer layer of the integument.

Differentiate

To recognize or ascertain what makes something or someone different, or in biology, the process by which cells or tissues change from relatively generalized to specialized kinds, during development.

Derived

Obtained from a specific source or originating from something; made by altering or modifying something else.

Ectoderm

is the outermost layer of cells or tissue of an embryo in early development, giving rise to the epidermis and nervous system.