Profiling a Customer Based on Needs and Willingness to Pay

question 39

Multiple Choice

Profiling a customer based on needs and willingness to pay provides the sales force with a clear understanding of

• A) marketing communications strategies.
• B) the total cost of ownership.
• C) what can and cannot be offered to the customer.
• D) brand preferences.
• E) resource requirements.

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Definitions:

Annuities

are financial products that provide a stream of payments over time, often used as part of retirement planning.

Perpetuity

A financial instrument that provides a stream of infinite cash flows or payments that continue indefinitely.

Annual Percentage Rate (APR)

The interest rate charged per period multiplied by the number of periods per year.

Annuity Due

An annuity for which the cash flows occur at the beginning of the period.