When Lacking Clear Direction from the Marketing Function, the Sales

question 53

Multiple Choice

When lacking clear direction from the marketing function, the sales function may take matters into its own hands, resulting in

• A) declining sales.
• B) a grassroots marketing approach.
• C) lower pocket prices.
• D) inconsistent advertising.
• E) changes to the marketing plan.

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Definitions:

Not Egocentric

The ability to understand and be concerned with the perspectives and needs of others, rather than being focused solely on oneself.

Child

A young human being below the age of puberty or below the legal age of majority.

Theory Of Mind

The ability to attribute mental states—beliefs, intents, desires, emotions, knowledge—to oneself and others, understanding that others have beliefs, desires, and intentions that are different from one's own.

Infer

To deduce or conclude information from evidence and reasoning rather than from explicit statements.