One Reason the Misalignment Between Marketing and Sales Exists Is

question 23

Multiple Choice

One reason the misalignment between marketing and sales exists is because

• A) marketing and sales roles are clearly defined.
• B) both functions share equal ownership of the customer.
• C) they have different views on an organization's strategy.
• D) a process has been put in place to link them.
• E) they share resources.

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Definitions:

Uncollectible Accounts Receivable

Refers to the portion of accounts receivable that a company does not expect to collect due to customers being unable to pay.

Allowance

An amount set aside or deducted to account for possible adjustments or for diminution in value, notably in the contexts of accounts receivable and inventory.

Service Charge

A fee collected for the provision of a service, often added to the base cost of the service.

Credit Card

A payment card issued to users as a method of payment allowing the cardholder to pay for goods and services based on the holder's promise to pay for them.