The Purpose of a Sales Force Is Not Just to Communicate

question 12

Multiple Choice

The purpose of a sales force is not just to communicate the value created by marketing, but also to play an active role in

• A) developing marketing strategies.
• B) executing marketing communications tactics.
• C) segmenting the audience.
• D) performing competitive analysis.
• E) creating value.

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Definitions:

Recycle Marketing

Reusing successful marketing strategies or campaigns, possibly with modifications, to capitalize on previous successes.

Environmental Marketing

Marketing activities that emphasize ecological benefits, promote environmental awareness, or incorporate sustainable practices in the production and promotion of products and services.

Cause Marketing

A marketing strategy where businesses align with social issues or causes to generate business benefits and societal impact simultaneously.

Cause Marketing

A marketing strategy where businesses align with social issues or causes to generate societal impact and also promote their brand.