GE Used Data from Past Company Transactions to Organize Customers

question 52

Multiple Choice

GE used data from past company transactions to organize customers by the type of equipment leased and by their likelihood of wanting to do business with GE. This is an example of

• A) customer segmentation.
• B) understanding customer needs.
• C) creating customer value.
• D) a sales strategy.
• E) a marketing communications strategy.

Optimize printed materials through appropriate settings and formats for handouts.

Add and manage notes for slides to support presentation delivery.

Understand and apply basic text formatting techniques.

Select and manipulate objects within slides, including resizing and ordering.

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Definitions:

Plastic Shopping Bags

Lightweight bags made of plastic, typically provided by retailers for carrying purchases, facing increasing regulation due to environmental concerns.

Background Music

Music played in the background intended not to be actively listened to, enhancing the mood or atmosphere of a location like a restaurant or retail store.

Standardization

The process of developing and implementing technical standards to maximize compatibility, safety, repeatability, or quality.

Product Life Cycle

The sequence of stages from introduction to growth, maturity, and decline through which a product goes over its lifespan.