Announcing Distinct but Complementary Roles of Marketing and Sales Based

question 47

Multiple Choice

Announcing distinct but complementary roles of marketing and sales based on the understand-create-deliver-manage customer value framework was one of the steps that Arbol Industries took in the process of

• A) customer segmentation.
• B) new product development.
• C) aligning its marketing and sales functions.
• D) building brand equity.
• E) improving the corporate culture.

---

Definitions:

Goods Packaged

Refers to products that have been wrapped, boxed, or presented in some form of packaging before sale or shipment.

Uniform Electronic Transactions Act

Legislation adopted by some jurisdictions to establish legal equivalence between electronic records and signatures and their paper counterparts, facilitating the legality of digital transactions.

UETA

The Uniform Electronic Transactions Act, which establishes legal recognition for electronic signatures and records in commercial transactions.

Electronic Transactions

Deals or exchanges of goods, services, or information conducted over electronic systems such as the internet.