Building a Customer-Focused Business Requires

question 65

Multiple Choice

Building a customer-focused business requires

• A) an investment in marketing communications.
• B) an empowered product sales team.
• C) senior management commitment.
• D) new product development.
• E) CRM tools.

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Definitions:

Personality Traits

Enduring characteristics that describe an individual's behavior, such as extraversion, agreeableness, and conscientiousness.

Social Roles

The patterns of behavior expected of individuals in specific positions within a social group or society.

Commerce

The activity of buying and selling of goods and services, especially on a large scale, involving transportation and trade between parties.

Context

The circumstances or background information surrounding a situation, event, or communication that helps give it meaning.