In a Product-Centric Approach, the Positioning Strategy Highlights Product Features

question 63

True/False

In a product-centric approach, the positioning strategy highlights product features and benefits.

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Definitions:

Shaping

A method of conditioning by which successive approximations toward a target behavior are reinforced, used in both animal training and therapeutic settings.

Classical Conditioning

Acquiring knowledge when an environmental stimulus is linked to one that naturally exists.

Imitation

The action of copying or mimicking the behaviors, movements, or sounds made by another individual.

Shaping

A method of gradually teaching a new behavior through the use of reinforcement until the target behavior is achieved.