While Advertising Creates Only a Short-Term Gain, _________ Creates Twice

question 34

Multiple Choice

While advertising creates only a short-term gain, _________ creates twice as much long-term value for a firm.

• A) event marketing
• B) direct marketing
• C) public relations
• D) social media
• E) word of mouth

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Definitions:

Do The Right Thing

A film directed by Spike Lee in 1989 that explores racial tensions in a Brooklyn neighborhood on the hottest day of the year.

Black Female Billionaire

A woman of African descent whose net worth exceeds one billion dollars, highlighting significant success in industries often dominated by others.

Oprah Winfrey

An influential American media proprietor, talk show host, actress, producer, and philanthropist, known for her self-titled, multi-award-winning talk show.

Circadian Rhythms

Circadian rhythms are biological processes that occur on a roughly 24-hour cycle, affecting various physiological and behavioral functions such as sleep-wake patterns and hormone release.