Based on the Customer Satisfaction Data Collected, Customers Should Be

question 53

Multiple Choice

Based on the customer satisfaction data collected, customers should be

• A) added to a mailing list.
• B) informed of the business' other product offerings.
• C) classified into loyalty categories.
• D) contacted by a sales representative.
• E) contacted by a technical service representative.

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Definitions:

Normal Routine

Typical daily activities or procedures followed by an individual or organization.

New Patterns Of Behavior

Refers to the emergent behaviors and habits of individuals or groups, especially as seen in consumer markets or societal changes.

Brand Extension

The practice of using an established brand name to introduce a new product in a different category.

Colgate's Kitchen Entrees

A real, albeit unsuccessful, product line extension by Colgate, traditionally known for toothpaste, into the food sector.