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Once customers have been classified on a loyalty index, these customer classifications should be communicated to the front-line sales force.
Downward-Sloping
Refers to a curve or line that decreases in value as it moves from left to right, often used in economics to describe demand curves where quantity demanded decreases as the price increases.
Demand Curve
A graph showing the relationship between the price of a good and the quantity of the good that consumers are willing and able to buy.
Monopoly
A market structure characterized by a single seller selling a unique product in the market with no close substitutes.
Above MR Curve
A situation where the price level of goods or services is higher than the marginal revenue that these goods or services generate.
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