Describe the Segmentation Approach Required for Customers on the Web

question 47

Essay

Describe the segmentation approach required for customers on the web.

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Definitions:

Kinetic Family Drawing

The Kinetic Family Drawing is a projective psychological test used to understand children's perceptions of their family dynamics and relationships by asking them to draw their family doing something.

Cross-cultural

Pertaining to or comparing two or more cultures, examining their differences and similarities.

Draw-A-Woman

A projective psychological test used to evaluate children's intellectual maturity and emotional well-being based on their drawings of a woman.

Projective Personality

A type of personality test in which individuals respond to ambiguous stimuli, revealing hidden emotions, desires, and conflicts.