Examlex
A typical customer satisfaction survey measures a customer's intention to repurchase from the firm.
Experimental Settings
Environments or arrangements in which experimental research is conducted, designed to isolate and control variables affecting the outcome of the study.
External Validity
The extent to which the results of a study can be generalized or applied to contexts outside the original research setting.
Validity of an Experiment
This refers to the extent to which the results of an experiment accurately reflect the reality or truth of the situation being studied.
Experimenter Bias
In experimental design, the problem of some kind of bias in an experimental group because of the way the researcher, knowingly or unknowingly, has selected its members.
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