Smart Marketers Are Constantly Evolving Their Segmentation Strategies to Focus

question 49

Multiple Choice

Smart marketers are constantly evolving their segmentation strategies to focus on

• A) new products.
• B) new advertising strategies.
• C) sales execution.
• D) new markets.
• E) new public relations strategies.

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Definitions:

Social Influence Techniques

Methods or strategies used to change or manipulate others' behaviors, attitudes, or perceptions.

Foot-In-The-Door Technique

A persuasion strategy that involves getting a person to agree to a small request to increase the chances of agreeing to a larger request later.

Legitimization-Of-Paltry-Favors Technique

A persuasion technique where a small favor is deemed acceptable to encourage people to contribute or comply with a larger request.

Reciprocation

Reciprocation involves the mutual exchange of actions, goods, services, or feelings, often as part of social or relationship norms.