One of the External Changes That Has Affected the Discipline

question 27

Multiple Choice

One of the external changes that has affected the discipline of marketing in recent years is

• A) fewer media channels.
• B) the fragmentation of markets.
• C) the focus on commodities.
• D) the lack of sophistication of customers.
• E) traditional media.

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Definitions:

Ethics

Moral principles that govern a person's behavior or the conducting of an activity, often applied to professional and business practices.

Federal Law

Legislation passed by the national government of a country, which constitutes the legal framework within which societies operate, affecting both individuals and organizations.

Zero Tolerance

A strict policy that enforces immediate punishment for infractions of a stated rule, with no allowance for excuses or leniency.

Sexual Harassment

Unwanted or inappropriate sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature that affects an individual's employment or creates a hostile work environment.