Arbol Industries Developed Customer Scorecards Plotting Cost to Serve and Net

question 40

Multiple Choice

Arbol Industries developed customer scorecards plotting cost to serve and net price paid. This enabled the company to determine the

• A) competitive advantage.
• B) profitability of the customer.
• C) timing and quantity of previous sales.
• D) level of brand loyalty.
• E) market share.

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Definitions:

Naive Psychologists

A term used to describe how ordinary people make sense of their own and others' behavior or actions as if they are amateur psychologists.

Interpersonal Relationships

Connections and interactions between two or more people, often based on emotional or social bonds.

Common Sense

Practical judgement concerning everyday matters, or a basic ability to perceive, understand, and judge things shared by nearly all people.

Learned System

A body of knowledge or behaviors acquired through experience or education rather than being instinctual.