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At the early stages of the purchasing funnel, metrics such as win rate are important.
Cost Variance
The difference between the actual cost incurred and the expected cost, based on standard costing or budgeted amounts.
Standard Cost
A predetermined cost of manufacturing a single unit or a number of units of a product, which is used for budgetary and cost control purposes.
Favorable Variance
Occurs when actual performance is better than expected, leading to lower costs or higher revenues than planned.
Budgeted Revenue
The projected income that a business or organization expects to generate within a specific period, often used for planning and performance evaluation.
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