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The So-Called Duplex Mind Is Made Up of the Automatic

question 179

Essay

The so-called duplex mind is made up of the automatic system and the deliberate system. Compare and contrast these two systems. What are their different capabilities? What are their strengths and weaknesses? What are different examples of automatic versus deliberate processes?


Definitions:

Trial

An evaluation period or test run of a product or service to assess its viability or effectiveness before a wider launch or implementation.

Evaluation

The process of assessing or appraising the quality, importance, or value of something.

IMC Program

A strategic plan that uses integrated marketing communication tools and tactics to ensure consistent messaging and branding across all consumer touchpoints.

Pretest

A pretest is an evaluation or test conducted before the main test or assessment to gauge its effectiveness, identify potential problems, or assess participants' baseline knowledge or abilities.

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