The Tendency for People to Place Greater Weight on the Present

question 159

Multiple Choice

The tendency for people to place greater weight on the present over the future in decision-making is known as ____.

• A) the certainty effect
• B) temporal discounting
• C) reactance
• D) the now-or-never effect

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Definitions:

Functionally Positioned

A marketing strategy where a product is promoted based on its functional attributes and the benefits it offers to consumers.

Backlash

A strong negative reaction or opposition arising in response to an action or decision.

Authenticity Risk

The possibility that a brand or product may lose its perception of genuineness or originiality in the eyes of consumers.

New Coke

A reformulation of Coca-Cola introduced in 1985, which was a major marketing failure and led to the return of the original formula as "Coca-Cola Classic."