The Mere Exposure Effect Refers to the Tendency for People

question 45

Multiple Choice

The mere exposure effect refers to the tendency for people to ____.

• A) come to like something simply because other people like it
• B) come to like something simply because they see or encounter it repeatedly
• C) come to think that something is common, or prevalent, simply because they like it
• D) come to think that something is common, or prevalent, simply because they see or encounter it repeatedly

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Definitions:

Push Products

A supply chain strategy where products are produced or supplied based on forecasted demand, pushing them onto the consumer.

Operations Managers

Individuals responsible for overseeing, designing, and controlling the process of production and redesigning business operations in the production of goods or services.

Metrics

Standardized measurements used to evaluate and compare the performance of processes, products, or organizations.

Assemble-to-Order (ATO)

A production strategy where products are assembled only after receiving a customer's order, allowing for customization.