One Technique That Advertisers Often Use to Influence Consumers Is

question 159

Multiple Choice

One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____. ​

• A)operant conditioning
• B)classical conditioning ​
• C)vicarious learning ​
• D)observational learning ​

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Definitions:

Typewritten

Text produced using a typewriter or typewriting software, characterized by uniform spacing and alignment.

Inherit

To receive property or assets from someone after their death according to a will or through the laws of intestacy.

Holographic Will

A will entirely handwritten and signed by the testator, usually requiring no witnesses for validity under certain legal jurisdictions.

Fixed Income

A form of investment under which the borrower or issuer is obliged to make payments of a fixed amount on a fixed schedule, including loans, bonds, and pensions.