Suppose That Janine-Who Volunteers for a Variety of Environmental Causes

question 170

Multiple Choice

Suppose that Janine-who volunteers for a variety of environmental causes and frequently speaks on campus about the importance of recycling-decided to buy a gas-guzzling SUV last week. When is she most likely to try to rationalize her behavior? ​

• A)If no one she knows owns the same vehicle
• B)If many people she knows own the same vehicle ​
• C)If she did not know about the SUV's poor mileage when she bought it ​
• D)If she experiences guilt or discomfort surrounding her purchase ​

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Definitions:

Psychological Processes

Internal mental processes that influence understanding, decision-making, emotions, and overall psychological functioning.

Aspirational Reference Group

The individuals a consumer would like to emulate.

Lifestyle

The interests, opinions, behaviors, and behavioral orientations of an individual, group, or culture.

Free Spirit

A person characterized by a spontaneous, independent, and unconventional lifestyle, often valuing freedom above all else.