Consider the Ajzen and Fishbein's 1977 Study for the Problem

question 60

Multiple Choice

Consider the Ajzen and Fishbein's 1977 study for the problem of attitudes predicting behavior. In what way was this study inadequate?

• A) It did not directly address the issue of whether attitudes could predict behavior.
• B) It required researchers to focus on accessibility rather than consistency.
• C) It showed that behaviors predicted attitudes rather than the other way around.
• D) It required researchers to have to measure a vast number of specific attitudes.

Recognize the effect of pretesting on research findings and external validity.

Understand the implications of gender and age interactions on the generalizability of research findings.

Understand the challenges and limitations associated with using college students as research participants.

Appreciate the role of conceptual replications in enhancing the generalizability of research findings.

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Definitions:

Bad News

Unpleasant or disappointing information that needs to be communicated carefully to minimize negative reactions.

Indirect Method

A communication technique where the main point or bad news is presented later in the message, often after explanations or justifications.

Bad News About Transactions

Negative information or updates related to business dealings, financial transactions, or agreements that may affect stakeholders' perceptions or decisions.

Direct Approach

A communication method that involves stating the main point or objective at the very beginning.