Whether a Person Plans to Perform a Behavior in Question

question 47

Multiple Choice

Whether a person plans to perform a behavior in question refers to ___.

• A)behavioral intention
• B)subjective norms
• C)perceived behavioral control
• D)attitude accessibility

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Definitions:

Competitive Leverage

The strategic use of advantages or capabilities—such as cost structure, market position, or technological innovation—to outperform competitors in a given market.

Motive

A need or want that is strong enough to cause the person to seek satisfaction.

Locus of Control

A psychological concept referring to an individual's belief about how much control they have over the outcomes of events in their lives.

Satisfaction

A measure of how products or services meet or surpass customer expectation.