The Finding That, Over Time, People Tend to Separate Messages

question 53

Multiple Choice

The finding that, over time, people tend to separate messages from their sources-and forget where or from whom they heard certain things-is known as ____.

• A) the omega effect
• B) the sleeper effect
• C) the discontinuity effect
• D) the boomerang effect

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Definitions:

Receivables

Money owed to a business by its customers for goods or services that have been delivered but not yet paid for.

ACP

An acronym that needs specification to provide an accurate definition, as it can stand for many different things depending on the context.

Operating ROA

A profitability ratio that measures how efficiently a company utilizes its assets to generate operating income.

ROE

Return on Equity, a measure of financial performance calculated by dividing net income by shareholders' equity, indicating how effectively a company uses investments to generate profit.