The Tendency to Be Persuaded by Others Who Are Similar

question 160

Multiple Choice

The tendency to be persuaded by others who are similar to us, or who are physically attractive, illustrates the importance of ____.

• A) source credibility
• B) source trustworthiness
• C) source likeability
• D) the central route to persuasion

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Definitions:

Factors

Variables or components that contribute to a particular outcome or situation.

Deadweight Loss

The loss of economic efficiency that can occur when the equilibrium for a good or service is not achieved or is not achievable.

Excise Tax

A tax levied on the sale of specific goods and services, such as tobacco, alcohol, and gasoline.

Demand Curve

A graphical representation showing the relationship between the price of a good and the quantity demanded.