_____ Posits That There Are Two Major Routes to Persuasion

question 50

Multiple Choice

_____ posits that there are two major routes to persuasion: central and peripheral.

• A) The personal relevance theory of persuasion
• B) The elaboration likelihood model
• C) The theory of psychological reactance
• D) Action identification theory

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Definitions:

Goodwill

An intangible asset representing the value of a business's reputation, brand, and ongoing customer relationships, often considered in financial valuations or mergers and acquisitions.

De-emphasizes

To reduce the importance, stress, or prominence of a particular element or aspects in a discussion, presentation, or piece of writing.

Business Messages

Refers to written or electronic communication tailored for and circulated within a professional setting, aimed at conveying specific objectives or information related to business activities.

Direct Order

A command or instruction given with clear and definitive terms, leaving no room for ambiguity or discretion.