In the Terminology of the Elaboration Likelihood Model, People Relying

question 134

Multiple Choice

In the terminology of the elaboration likelihood model, people relying on conscious, careful processing of information are using the ____ route.

• A)peripheral
• B)central
• C)primary
• D)secondary

---

Definitions:

Interest Rate

is the percentage of principal charged by the lender for the use of its money or the return earned on deposit accounts.

Present Value

The current value of a future amount of money or stream of cash flows, discounted at a particular interest rate.

Simple Interest

Interest assessed only on the principal sum, or on the part of the principal that still needs to be repaid.

Principal Amount

The original sum of money borrowed in a loan or invested, distinct from interest or profit earned.