Research Indicates That People Are Less Vulnerable to Persuasive Messages

question 102

Multiple Choice

Research indicates that people are less vulnerable to persuasive messages when they are well-rested, in a good mood, and not distracted by other stimuli. That is, people are less prone to be persuaded when they have ____.

• A) been inoculated against persuasive messages
• B) stockpiled resources
• C) undergone a negative attitude change
• D) undergone systematic desensitization

---

Definitions:

Estimated Warranty Liability

A provision in financial accounting for the estimated cost of warranty claims that are expected but have not yet occurred.

Warranty Replacement

The process of replacing or repairing a product under the terms of a warranty agreement due to defects or failures.

Merchandise

Goods that are purchased for the purpose of being sold to customers in the retail environment.

Warranty Expense

A cost incurred by a company to repair or replace products during a specified period under warranty coverage.