Suppose That You Are Working with a Group of Monkeys

question 54

Multiple Choice

Suppose that you are working with a group of monkeys, and you give some monkeys a small reward (a cucumber) for performing a given task, while you give other monkeys a bigger and better reward (a banana) for performing the exact same task. Research suggests that the monkeys ____ compare their rewards, and that, as a result, ____.

• A) will not; neither group will become distressed
• B) will; those receiving cucumbers will become distressed
• C) will; those receiving bananas will become distressed
• D) will; both those receiving cucumbers and those receiving bananas will become distressed

---

Definitions:

Marketing Concept

A philosophy suggesting that achieving organizational goals depends on knowing the needs and wants of target markets and delivering desired satisfactions.

Market Orientation

A business approach that prioritizes identifying and meeting the needs and desires of customers through product innovation and customer satisfaction.

Customer Relationship

The interactions and bond between a business and its customers, focusing on long-term engagement and satisfaction.

Service Orientation

A business approach that prioritizes customer satisfaction and delivers quality service as a fundamental value and goal.