Examlex
Apparently people sometimes like others based on nothing more than familiarity. This is called the ____.
Product Mix
The complete range of products that a company offers for sale to its customers.
Product Line
A group of related products under a single brand sold by the same company, catering to a particular segment of the market.
Distribution Strategy
Deals with the marketing activities and institutions involved in getting the right good or service to the company’s customers.
Specialty Products
High-value goods or services that are distinctive in some way and are often sought after by consumers willing to make an extra effort to obtain them.
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