The Discontinuity Effect Refers to ____

question 171

Multiple Choice

The discontinuity effect refers to ____.

• A) the fact that, even when faced with strong evidence counter to their stereotypes, people tend to hold onto their stereotypes and simply allow that there are "exceptions"
• B) the fact that people's explicit attitudes do not always match their implicit attitudes
• C) the tendency for people to exclude themselves from a category when stereotyping that category
• D) the fact that groups tend to be more influenced by competition than individuals are

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Definitions:

Unique Product Attributes

Unique product attributes are distinctive features or characteristics that set a product apart from its competitors, catering to specific customer needs or preferences.

Positioning Product

The strategy of designing and representing a product or service to occupy a distinctive and appealing image in the minds of the target market.

Differentiators

Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.