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As described in the text, the self-serving bias is most directly linked to ____.
Return on Assets
Return on Assets (ROA) is a financial ratio that indicates the profitability of a company relative to its total assets.
Profit Center
A segment or branch of a company that is responsible for generating its own revenues and profits, effectively treated as a separate entity for accounting purposes.
Contribution Margin
A financial metric that represents the amount of revenue from sales that exceeds variable costs, contributing towards covering fixed costs and profit.
Revenues
The total amount of money received by a company for goods sold or services provided during a specific period, before any deductions for expenses.
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