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Japanese manufacturers' kaizen (continuous improvement) programs enable them to maintain
Advertising Expense
The cost incurred by a business to promote its products, services, or brand, including media buys, promotional materials, and marketing campaigns.
Owner's Equity
The owner's rights to the assets of a business, minus the liabilities owed to outsiders.
Net Income
The profit amount a company achieves after all its expenses and taxes have been subtracted from its revenue stream.
Owner's Equity
The residual interest in the assets of a company after deducting liabilities, representing the owners' share.
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