Solved

Scenario C

question 13

Multiple Choice

Scenario C. Suppose you work for a software design firm. The organization is very large and you work in a small department that is charged with initiating new ideas for software products for the children's market. You believe that children want the option of less realistic and more imagination-based computer programs. This is not the current trend in your industry but despite that, you develop a software package, appealing to boys and girls, which fosters creativity and uses the child's imagination to create make-believe futures for themselves. The children get to imagine themselves as a professional baseball player or as a CEO. Your manager is surprised by the idea when you show her the developed product. However, she believes that it is a good idea, but will be hard to sell to upper management. On your first presentation to senior management, your idea is "killed." However, there is one Vice President who was not at the presentation. You and your manager make an appointment, pitch the idea and are thrilled when the VP says he will go back to the leadership of the organization to fight for your product.
-In this scenario,the Vice President's role would be described as the

Definitions:

Retail Chain

A series of retail stores owned and operated by the same company, offering a uniform merchandise set to the public.

Build-To-Order

A manufacturing approach where products are only made after receiving a customer's order, allowing customization.

Nike

An American multinational corporation that designs, manufactures, and markets footwear, apparel, equipment, and accessories, known for its athletic and lifestyle products.

Specific Preferences

Individual tastes or choices that influence buying behavior, often shaping the selection of products or services.