Which Group of Adopters of a New Technology Is Critical

question 78

Multiple Choice

Which group of adopters of a new technology is critical to the technology's success?

• A)Early adopters
• B)Late majority
• C)Innovators
• D)Early majority
• E)Laggards

---

Definitions:

Social Facilitation

The tendency for people to perform differently when in the presence of others than when alone, typically showing improvement in performance on simple tasks.

Groupthink

A psychological phenomenon where the desire for harmony or conformity in a group results in an irrational or dysfunctional decision-making outcome.

Conformity

The tendency of individuals to align their attitudes, beliefs, and behaviors with those of a group.

Social Loafing

The phenomenon of a person exerting less effort to achieve a goal when they work in a group than when they work alone.