Scenario D

question 106

Multiple Choice

Scenario D. Power Man Nutrition develops performance based foods and beverages for athletic and active individuals. In a recent product development meeting, Bob suggested that Power Man acquire a newly developed, technology for infusing vitamin and mineral blends into food, created by PharmCo. Bob believes that Power Man should attain this technology because it would be easiest to acquire the technology straight from PharmCo. Gary, although supportive of this idea, feels that the method of infusing blends in the next generation of Power Man bar should be kept exclusive. Gary knows it may take longer to produce the technology and the power bar, but feels that the competitive advantage and exclusivity of the technology is worth the wait. Finally, Joy suggested that Power Man should work jointly with PharmCo to create a brand new technology and product. Joy liked Bob's idea of incorporating the latest technology however, Joy feels that Power Man does not possess sufficient financial resources to purchase the technology outright.
-Bob's idea that Power Man obtain the PharmCo vitamin blend suggests that he favors which method of acquiring technology?

• A)Internal development
• B)Licensing
• C)Contracted development
• D)Purchase
• E)A research partnership

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Definitions:

Esophagus

The muscular tube that moves food from the throat to the stomach.

Sphincter

A ring-like muscle that controls the passage of substances through an opening in the body, such as the anus or esophagus.

Peristalsis

The series of wave-like muscle contractions that moves food through the digestive tract.

Latissimus Dorsi

The large muscle of the back.