Scenario C

question 4

Multiple Choice

Scenario C. Caroline is a marketing representative for a publishing house. She is about to set her yearly goals with the manager of her department. There are a few goals that they are considering:
1. Increase her sales from 10,000 units to 20,000.
2. Design a cause marketing event to benefit St. Jude's Children's Hospital.
3. Develop a campaign to promote a product to overweight teens.

-Caroline knows that in a great year a representative may improve her sales by about 25%,so which of the following goal criteria would be a problem for the first goal listed above?

• A)Meaningful
• B)Challenging but attainable
• C)Acceptable
• D)Well compensated
• E)Specific and quantifiable

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Definitions:

Observers

Individuals who watch or take notice of events or behaviors, often for the purpose of recording information or making judgments.

Fundamental Attribution Error

The tendency to attribute others' actions to their character or personality while underestimating situational influences.

Defensive Attribution

A cognitive bias that leads individuals to attribute more blame to victims of misfortune than is warranted, often to believe that such events would not happen to themselves.

Illusory Correlation

The perception of a relationship between two variables when no such relationship exists, often a result of cognitive biases.